Despite substantial investment, only 1 in 4 gaming companies are collecting mobile phone numbers, and 1 in 10 are using SMS for bets in-play.
Recent research conducted by mobile intelligence and SMS platform provider, Dynmark, shows that despite 89% of gaming companies claiming to use SMS proactively to send welcome messages and encourage registration to deposit, only 10% are using it for time-critical promotions such as bets in-play.
The research, released to coincide with this week’s ICE Totally Gaming 2013 Conference, reveals that with competition intensifying, gaming companies have yet to master the art of sending the right SMS messages to the right customers on the right devices at the right time.