acquisition

Everyone can and does send email shots out on a regular basis, but are you really getting the best return on your efforts?

On of the hottest companies in one of the hottest sectors right now! Come and hear Playfish founder, Kristian Segerstrale, share his views on the rapidly expanding social gaming sector and, als,o what it's like to be on the inside of a mega-acquisition (Playfish were acquired by Electronic Arts last year for $300m).

Business marketers often face even more daunting challenges than consumer marketers, and B2B buyers now have more information power than ever before. What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?