Chinwag Psych

Chinwag Psych (@ChinwagPsych) is a conference and online publication covering psychology, neuroscience and big data for business and marketing.

Date: Thurs 9th May 2013

Time: 9.00am - 5.30pm

Venue: Nesta, 1 Plough Place, London EC4A 1DE

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Our aim is looking to bring together academia and business to explore how these techniques can be used in business, avoiding jargon and making complex topics accessible for non-specialists.



The full-day programme of thought-provoking and stimulating presentations from leading academics, authors and business leaders, will uncover the latest ground-breaking research and it’s practical uses from a business perspective.

Chinwag Psych attendees will be provided with the insight and tools to:

• Understand consumer-focused behaviour and influence
• More accurately predict their customers' future needs
• Unlock the potential of behavioural economics to benefit their business
• Apply psychology for optimising website and setting pricing
• Case studies: The Times, Virgin Media and more

Speakers

We are excited to announce some of the speakers for this event:

• Nathalie Nahai, Web Psychologist and best-selling author of Webs of Influence: The Psychology of Online Persuasion
• Professor Karen Pine, Professor of Developmental Psychology at the University of Hertfordshire, a member of the British Psychological Society and a Chartered Scientist.
• David Stillwell, Research Associate & Research Manager at The Psychometrics Centre, University of Cambridge & creator of myPersonality
• William Higham, Author & founder of Next Big Thing
• Benjamin Ellis, Co-Founder of SocialOptic
• Martin Talks, President of Digital at Draftfcb
• Leigh Caldwell, CEO, Inon
• Craig Sullivan, Director of Optimisation, RUSH hair
• Daniel Bennett, Choice Architect and Marina Clement, Business Director at #ogilvychange
• Cat Jones, Head of Business Development at Unruly Media
• Simon Hill, CEO, Wazoku 
• Simon White, European Chief Planning Officer, Draftcb
• Chris Schaumann, Nokia & Antony Mayfield, Brilliant Noise

A Taste of Chinwag Psych

Whet your appetite for the event with these speaker speech summaries:

Nathalie Nahai - "How to sell more persuasively online"

Do you want to drive more sales through your website? In this presentation, Nathalie will cover 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.

Chris Schaumann & Antony Mayfield - “Designing Your Day”

Nokia's Smarter Everyday project has been looking at how we can work more effectively in an age of information overload and hyper-connectedness. This talk from Nokia's Chris Schaumann and Brilliant Noise's Antony Mayfield will share insights from the new ebook "Design Your Day", informed by from neuroscience, psychology and the challenge of "treating each day as a prototype."

Professor Karen Pine - "Behavioural flexibility: Get off the couch and do something different"

Humans can only grow and develop by upping their behavioural flexibility. Shifts in mindset can only happen when we’re shaken up by new experiences. But how can we expand our behavioural repertoire when our unconscious brain is a habit machine designed to turn us into couch potatoes?

Psychologist Professor Karen Pine, co-author of Flex: Do Something Different, describes how making small positive changes can trick the brain into shifting gear. And how Do Something Different uses digital technology to help individuals and organisations unleash richer, more stimulating ways of living and working.

William Higham - "A Faster Horse: How Customer Psychology Enables Consumer Trends Prediction"

Henry Ford famously said, if he’d asked his customers, they’d have demanded a faster horse rather than his model T. The cars was a success because it fulfilled a new psychological need. Because it was, in effect, a faster horse. This presentation shows how consumer trends are typically driven by changing consumer psychology and more importantly, how recognising those changes helps accurately predict your customers' future needs and behaviours.

Leigh Caldwell - "Pricing Psychology: Behavioural Economics and New Economic Models"

A company's choice of pricing can create a psychological response in its customers, but how can businesses choose the best pricing tactics to create a positive response, maximising customer satisfaction and profits. “Psychology of Price” author, Leigh Caldwell uses a nuanced understanding of psychology to unlock the potential of behavioural economics that can provide new models for business. 

Craig Sullivan - “Psychology, Split Testing & the Web: How do they test that?”

You’ll find no shortage of opinion on what to try on your website – inside or outside your company!  But what things are people *really* doing to drive behavioural change?  What tools are they using?  What stuff is working for them? How do they measure the impact?  What do they learn? 

Drawing on over 32 Million page test and a large community of Conversion Optimisers, Craig will show you the toolsets used by practitioners and companies to drive the psychological focus of testing and continuous improvement.  With concrete examples, split test results and real data from experiments, he’ll explain why testing is the killing field of all our cherished notions, however good they might seem!

Cat Jones - "The Science of Sharing"

We will examine data from Unruly ShareRank, the proprietary algorithm which allows advertisers to accurately predict the ‘shareability’ of a video, before it is even launched, and dispel some social video myths. What's the science behind video sharing? How can brands use data to create epic content that resonates with their audiences? What are the key social video trends right now, and how do they vary by vertical and audience?

Simon Hill - "The Idea of Ideas - A Do'ers Guide to Inclusive Innovation"

We all have ideas, many of us would love to hear great ideas for new products, services, ways to do things better, innovation matters. The trend to open innovation blended with social and collaboration brings a world of possibility and opportunity plus a splash of complexity and risk. With real case studies from the BBC, Lego and others I will explore the subject and share some anecdotes!

Tickets 

A limited number of early bird tickets have now been released at £199 each (a massive 60% off the normal price). Get yours now before they run out. 

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Media Partners

Why not get involved:

Call for Papers at Chinwag Psych - 9th May, 2013 - London


Do you have a specialist research area or case study that you’d like to present at the conference? Drop us a line or tweet us @chinwagpsych with a short outline - at this stage a short excerpt is plenty and we’ll get back to you.



Press Releases / Research Announcements / Guest Blogging


We’re keen to hear about the latest developments. Got some research you’d like to share? Pioneering a new technique? We’d like to hear about it, you’re welcome to send over info or better still, submit a guest blog (guidelines here) or chat through the topic.



We’re keen to bring together the community of people working in this area and would really value your input. So get in touch by emailing helpchinwag [dot] com with your ideas.