Re: UKNM: Search Engines

[Matteo Berlucchi]

The best way to keep up with Search Engines would be to have:


1. a couple of full time people studying the behaviour of Search

Engines.


2. a clever piece of software that detects spiders and sends them to

'spider friendly' pages while 'real' people are directed to 'real'

pages.


3. these pages should be designed to achieve high scores on searches for

specific key phrases.


4. ideally, you should know the most common key phrases used to locate

your products or services to increase traffic.


Or, alternatively, you can call me as we have all of the above in place

(including the 2 guys doing full time research on Search Engines) and we

are running the software for a number of happy UK clients (including

some readers of this list!).


The product is called "Interceptor", I am called "Matteo" and the phone

number is "0171 240 8121".


Regards


Matteo



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Matteo Berlucchi                           E:

matteohyperlink [dot] com

Head of Marketing                          A:

matairmail [dot] co [dot] uk

Hyperlink plc                              T: +44 171 240 8121 

8 Upper St Martin's                        F: +44 171 240 8098

London WC2H 9DL                            W: www.hyperlink.com