UKNM: Standardizing Online Advertising

[Jeremy L. Hart]

Last May, at @d:tech Chicago, Proctor & Gamble vice president Denis

Beausejour announced the formation of FAST -- Future of Advertising

STakeholders -- a trade group charged with accelerating the development of

online advertising. FAST gained momentum with support from major

advertising trade associations and online publishers, such as America

Online, Wired Digital, Turner Interactive, the Association of National

Advertisers (ANA), the American Association of Advertising Agencies (AAAA),

and the Advertising Research Foundation (ARF), among others.


Rich LeFurgy, chairman of the FAST Forward Steering Committee, is holding a

series of online chats to talk about FAST's attempts at standardizing

online advertising terms and practices. LeFurgy was the architect of

Starwave's online advertising program, overseeing ad sales at ESPN.com,

ABC.com, ABCNews.com, Disney Online, NBA.com, NFL.com, NASCAR Online and

Mr. Showbiz. LeFurgy is now Chairman of the Internet Advertising Bureau

(IAB) and a member of the @d:tech Advisory Board.


The schedule for LeFurgy's chats is below. If you are unable to attend or

prefer transcripts, please send

jharttenagra [dot] com (mailto:jharttenagra [dot] com)

 with the subject

line, "Send LeFurgy," and I'll reply with a consolidated transcript as soon

as it is available. Rich Lefurgy's chat tour is sponsored by @d:tech New

York, which will be held at the Marriott Marquis, October 26-28. @d:tech is

the leading conference and trade show dealing with online advertising and

e-commerce. For more information, please visit the @d:tech web site at:


http://www.ad-tech.com


CHAT SCHEDULE:


=> Wednesday, September 30, 7:30 p.m. Eastern Time

MSNBC <http://www.msnbc.com/chat/>


=> Wednesday, September 30, 9:00 p.m. Eastern Time

America Online Business Know-How Forum


=> Thursday, October 1, 8:30 p.m. Eastern Time

Talk City <http://www.talkcity.com/communities/business>



Thanks,


Jeremy Hart

jharttenagra [dot] com