RE: UKNM: Unsolicited Email

[Julie Pearce, Marketing]

> Does anyone on the list know whether they can be used in any way, e.g.

> to announce the relaunch of the site, to offer product trials etc.What

> is the legal position, and what is the accepted practice for this.

>

> The client only operates in the UK and will therefore ignore non UK

> addresses.


James,


This is something that I received in May. I am not sure if this has been

superceded in any way - you could check by contacting the DMA.


Cheers

Jules



MARKETING IT


THE Electronic Newsletter for Marketing Professionals


in the IT industry � May 20th 1999


The new regulations on telemarketing and faxshotting notionally came into

force across Europe on Monday. And last week the European Parliament debated

Spam. So, what can you do? Well, if you�re in Italy, telemarketing is out

unless you have specific permission to telemarket the person you�re calling.

Unfortunately you can�t send them an unsolicited fax if they are a consumer,

a sole trader or a partnership � and this is the case across the rest of

Europe, including the UK. But, and here�s the good news, you can email them.

The European Parliament has decided not to ban spam. Unfortunately most ISP

contracts specifically forbid spam. And even if yours permits it, the

chances are the companies you�re emailing have set up filtering procedures

to eliminate spam � based on the senders email address or the number of

identical mails. In the UK , the DMA has the contract to hold the fax

opt-out and telemarketing opt-out lists. So if you are doing either activity

into a database that may contain sole traders or partnerships you will need

to de-dupe your list against it. And the DMA is proposing fairly steep

charges for access to the list. Our advice? Don�t fax, don�t email,

snailmail still rules!




MEDIASURFACE 2.0

              content technologies

                            http://www.mediasurface.com



Julie Pearce ~ VP Marketing ~ Mediasurface Limited


London ~ T: +44 20 7939 7100 ~ F: +44 20 7967 9006


Email:

juliemediasurface [dot] com

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application is like trying to write a book without a word processor ... "


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Mediasurface holds no responsibility for the information contained

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Mediasurface is a trade mark of Mediasurface Limited,

 trading in the USA as Mediasurface, Inc.

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