Re: UKNM: ad targeting techniques

[Jon Curnow]

> Many of the banner affiliate schemes operate this way, as banner inventory

> grows and sites have a smaller and smaller amount of sold inventory will

> cost-per-click-through rear it's head?


If it does rear it's head, does anybody think this is a viable way for

ad-supported sites to make money (and I do mean sites where the only

income is from advertising). To the best of my knowledge, Direct Mail

doesn't survive on an absolute cost per response charge (even if

planners do calculate this in advance). Or am I being foolish making

that comparison?


jon


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