Re: UKNM: WAP (was UKNM: Internet Marketing)

[Ken Cowley]

WAP = Wireless Application Protocol  =  the mobile equivalent of http.

Supports pages written in WML (wireless mark-up language) which is a defined

set of XML mark-ups (think of it as a subset of HTML but with various tags

having to be more explicitly defined) WML's equivalent of a site is a 'deck'

(of the cards you view in a cellphone window, get it?) Which are the

equivalent of HTML pages but navigating between them is highly reminiscent

of html - there's even an <a> tag. WML includes a scripting language

specification and device - API definitions so you can have say clicking on a

link dial up a number. More info see the Nokia - sponsored  site at

http://www.wapforum.org/. AspToday gas an interesting tutorial (if you know

ASP) at  http://www.asptoday.com/articles/19991115.htm which also has

background for non programmers.



Bluetooth = a short range wireless networking protocol. Typical applications

are getting your mobile and laptop talking to each other without plugging

any wires in, hooking up an office or home network. Difference to Infra Red

is that it's radio based. Various specs included allow devices to tell each

other what they do. Chief plugger is Ericsson at

http://bluetooth.ericsson.se/default.asp


Can't quite see where Bluetooth comes into 'push' marketing as you'd have to

have it switched on as you were passing - say - a chocolate machine for that

machine to shout 'hi!' at you. More typical examples are of the form that

you go up to the Bluetooth enabled chocolate machine having already decided

to buy a bar, then your cellphone networks to it (the machine knows you're a

mobile phone, the phone knows this is a chocolate machine, or more

accurately, that this is a thing that you pay to get other things). If you

want a bar the phone tells the machine and your service provider

simultaneously so your bill gets docked 35p as the chocolate bar gets stuck

in a just unreachable position right....there where you can scrabble around

until your train arrives. This example has been demo'd already... you have

been warned.



----- Original Message -----

From: Sam Michel <

samchinwag [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 30 November 1999 17:17

Subject: RE: UKNM: WAP (was UKNM: Internet Marketing)



 >

At 14:22 29/11/99 +0000, tdibbleglobalnet [dot] co [dot] uk wrote:

 >  >Forgive my interruption, but we are talking two different propritery

 >  >systems here.  WAP and Bluetooth.  Both are pervasive i their own way,

but

 >  >bluetooth is better suited to push marketing than WAP.

 >

 > Could you explain the difference between WAP and Bluetooth to save mine

 > (and other folks on the list who I'm sure don't know the subtle

differences

 > between the two).

 >

 >

>In reply-to uk-netmarketingchinwag [dot] com on Mon Nov 29 14:18:01 1999

 >  >  >Maybe I'm being unfairly flippant, but if my phone is going to send

me SMS

 >  >  >messages or whatever everytime I pass a shop signed up to this

service,

 >  > then

 >  >  >how long is my phone's battery going to last?

 >  >  >

 >  >  >And surely it will be even worse if you're in a car - as you'll be

covering

 >  >  >a greater distance in a shorter period of time (especially in urban

 >  > areas)..

 >  >  >is this not likely to drive mobile users insane?



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com