Re: UKNM: Big band or little whimper...

[Stefan Magdalinski]

chris wrote:

 > 

 > At 12:56 22/11/99 -0000, you wrote:

 >  >Opinions, please...

 >  >

 >  >What's the best launch strategy for a new media brand? Particularly a

 >  >completely new brand, with a new website?

 > 

 > There seems to be a cultural divide between the desires of marketing teams

 > and the potential of the technical teams, and we're seeing this gulf open

 > up further with every new launch.

 > 

 > The best launch strategy is one that's been agreed and planned effectively

 > by *every* relevant dept. in the business.  Regardless of the size,

 > everyone needs to make sure they can deliver the promise.


now I know why you strategists get paid so much. ;)


...for living in cloud-cuckoo land


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