UKNM: domain names

[Houston, Richard]

hello.


have you noticed the increasing popularity of campaign-specific domain

names?


over the weekend i can remember seeing ikea's "makeachange.com" and siemens'

"beinspired.com" (i think these are right, i've not actually checked them).


do you think this is good practice? or should the domain itself reinforce

the brand name? would www.ikea.com/makeachange/ be a better policy?


what do you think?


regards,


richard houston

circle.com

telephone: 0171 843 4621

http://europe.circle.com/

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