UKNM: Rumours....

[John Braithwaite]

Paul wrote:


If it wasn't for the damage that Boo could well be doing the industry,

because of its marketing budget, I'd shrug it off as just another bad site

that will no doubt fail (i.e. never turn a profit) unless some massive

re-investment is put into a complete rewrite.


BUT should we be surprised? The underlying problem is nothing new.  All of

us, whether in paper, tv or web agencies have seen it a thousand times

before.... over self-indulgent, arogant, designers and technophiles being

let produce (probably due to media ignorance of the client) what they want,

rather than what the client needs and the client's customers require!   


Getting that business led balance right is what the jobs of good account

managers, technical directors AND creative directors in agencies,  are all

about.


P.S. I can point to loads of Flash sites that fall into the exact same

category! 


John B. writes:


Actually, I heard from a source (who is pretty reliable) that Boo are mainly

responsible for the end product and there was a complete lack of overall

project management, there were far too many people with 'visions' on how the

site would operate and not enough agreement. If you stick too many creatives

in one room, all you get out of it is raised voices and discord. Just ask

Boo who was responsible for the overall project and whether that person was

empowered to make decisions on the project.

The technology was, to quote "a 'mare" and the global launch wasn't supposed

to happen - but has.


Of course, this is all speculation - the Boo PR team would have you believe

that this is sour grapes and, in fact, the site is fantastic and will sell

to people and have repeat customers... etc. blah... they just have to have a

PIII and a leased line and have to be stupid enough to believe that the

prices are good value.


I wonder what their sales are so far..... ?


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