UKNM: search engines: the bigger picture

[D.Visions Limited]

Search engines are important, that's true. But let's not forget why and for

who.

Our experience (and that of our clients) shows that surfers use search

engines most in the first three to six months of web experience. They use

them to find core and peripheral interest material. However once they have

established their circle of sites (like we all have?) the preferred search

method is through directories, indices and links page of sites within the

user's circle. In other words we move from search engines to other methods

once familiar with where to find the right sort of material for our core

interests.

Search engines play their part again when we need to find information on our

peripheral interests (e.g. frog collecting, hot air balloon rides in north

devon, bad jokes etc.)


We advise cloaking and signposting technologies as the only 'reliable' ways

of acheiving high ranking in search engines although, obviously, optimising

KD (keyword density) through meta tag tweaking is important too. Find out

more about search engines, meta tags etc at the excellent

www.searchenginewatch.com . There are plenty of DIY solutions out there but

ask yourself a question : How come companies like us (www.dvisions.co.uk )

can charge our clients thousands of pounds to deliver results when you can

buy a DIY solution for 100Us$ ? It's because they don't work! (or at least

they don't work well) . Improving your ranking from 10,000 to 238 is not a

benefit - it's a waste of time and money. If you can't get in the top 30,

the effect on traffic will be almost non-existent.


All that having been said we accept that search engine optimisation is still

an inexact science and we would welcome input from anyone who claims to

cracked the problem completely, competitors included!


Our advice:

1. whether you use us or a number of other specialists in the field , temper

your budget and expectations from engines. The results can be spectacular

but they're not worth becoming obsessive about.

2. Ignore the directories, indices, webzines and the hundreds and thousands

of other web media outlets at your peril.


robin gurney

director

dvisions limited

suite 3 burleigh court

cavendish place

brighton

bn1 2hr

uk

t: +44 (0) 1273 422207

f: +44 (0) 1273 420160

m: 0958 765737


www.dvisions.co.uk THE internet marketing agency

http://dvisions.cj.com THE affiliate network


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