RE: UKNM: RE: boo.com - should we be surprised?

[Bharat Karavadra]

I agree with Paul - I just had a look at the site and the damn thing is too

slow, I got that annoying girl help thing which I clicked off  straight

away, why launch a site that doesn't work on (probably) the second most

common operating system apart from Windows, launch a new browser window as

soon as you go into the home page and tell everyone that the page has no use

what so ever.


I'd say that it is designed by lovies and techies trying to win an award.


My guess is that it's been designed in the West End of London as a portfolio

piece rather than a business tool.


That's my opinion.


Bharat Karavadra

E-business consultant

Direct Tel: (0)20 7362 0511

http://www.w-k.net


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Robin

Edwards

Sent: 18 November 1999 10:25

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: RE: boo.com - should we be surprised?



A wee bit harsh, Paul, but I think the point you are making is that it is

the chiefs that need shooting, not the indians. Even then, though, for all

we know Organic's chiefs were saying, "No, no, no - think about the user's

experience" and boo.com were replying, "Bah humbug - get some more

animations in there. We like animations."


Getting the balance right, if the client is adamant about how they want to

do it, is a difficult job indeed.


Robin


--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/


On Wednesday, November 17, 1999 12:28 PM, Paul Durrant

[SMTP:

pdurrantindigo [dot] ie

] wrote:

> Stewart Dean  wrote:  Looks like Boo has approached the project

> like some kind of new media show case rather than an actual

shop..........

>

> Boois a great oportunaity thrown away by what looks like gross new media

> incompitence. I suspect there where an awful lot of talkers on this

project

> but very few doers so to speak.

> I couldn't agree more...

>

> If it wasn't for the damage that Boo could well be doing the industry,

because of its marketing budget, I'd shrug it off as just another bad site

that will no doubt fail (i.e. never turn a profit) unless some massive

re-investment is put into a complete rewrite.

>

> BUT should we be surprised? The underlying problem is nothing new.  All

of us, whether in paper, tv or web agencies have seen it a thousand times

before.... over self-indulgent, arogant, designers and technophiles being

let produce (probably due to media ignorance of the client) what they want,

rather than what the client needs and the client's customers require!

>

> Getting that business led balance right is what the jobs of good account

managers, technical directors AND creative directors in agencies,  are all

about.

>

> P.S. I can point to loads of Flash sites that fall into the exact same

category!

>

> Paul Durrant

> Tarnlough Ltd.

> Interactive Business Communications

> +353 61 455 187



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