Re: UKNM: Re: UKNM Digest V1 #312

[Ken Cowley]

set the url clicked on (a href=) on the site to a page you can find in your

logs (e.g. index2.html) or if you're feeling sophisticated put a query on it

(a href="index.html?thisisfrom=site1") or if you're a dab hand and your logs

are logging http referrer (or you can make your home page script cache away

the referrer on the server somewhere) you can store clicks that way, i.e.

http referrer may be 'site1/index.html' or whatever showing where they came

from.


To measure presentations have the banner drawn from your server so that the

banner url is

<img src="http://yoursite/banners/thebanner.gif"> and it'll show up in your

server logs.


It will help to have some good logfile analysis software - start with

looking at webtrends.



----- Original Message -----

From: <

rukhsanaolivemedia [dot] co [dot] uk

>

To: <

uk-netmarketingmail [dot] chinwag [dot] com

>

Sent: 17 November 1999 15:49

Subject: UKNM: Re: UKNM Digest V1 #312



> Can someone tell me what is the best way of ad monitoring. In terms of, if

> we place an ad over a few sites how can we measure response without it

> costing the earth...

>

> I know of adclick and double click and netgravity, but does anyone have

> any recommendations?

>

> Cheers

>

> Rukhsana

>

> http://www.olivemedia.co.uk

> http://www.oilzine.com



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