UKNM: RE: boo.com - should we be surprised?

[Paul Durrant]

Stewart Dean  wrote:  Looks like Boo has approached the project

like some kind of new media show case rather than an actual shop..........


Boo is a great oportunaity thrown away by what looks like gross new media

incompitence. I suspect there where an awful lot of talkers on this project

but very few doers so to speak.

I couldn't agree more...


If it wasn't for the damage that Boo could well be doing the industry, because of its marketing budget, I'd shrug it off as just another bad site that will no doubt fail (i.e. never turn a profit) unless some massive re-investment is put into a complete rewrite.


BUT should we be surprised? The underlying problem is nothing new.  All of us, whether in paper, tv or web agencies have seen it a thousand times before.... over self-indulgent, arogant, designers and technophiles being let produce (probably due to media ignorance of the client) what they want, rather than what the client needs and the client's customers require!   


Getting that business led balance right is what the jobs of good account managers, technical directors AND creative directors in agencies,  are all about.


P.S. I can point to loads of Flash sites that fall into the exact same category! 


Paul Durrant

Tarnlough Ltd.

Interactive Business Communications

+353 61 455 187



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