UKNM: Pricing

[John Braithwaite]

Sanjay Wrote:


>Why should the high street price matter?

>

>Surely, the net should be leading us to price equality.

>

>Let me cite an example for you:

>The CEO of amazon.co.uk resigned saying that there was too much

>competition for him.  He named his main competitor and threat to gaining

>market share as amazon.com!!


If the boo site cannot offer a better price, then I'm sure that there are

sites that will in the future. The trouble is that for me, living in London,

I could pop down to Oxford Street and buy at the same price (or less in some

cases) than Boo. Get the product, make sure it's my size and pick it up all

in under two hours.

Perhaps I am not the market, but if London has the highest penetration of

yuppies with the kind of terminals that can access their overloaded site -

then they should be aiming at me.

The net should always deliver price advantage.... that's it's big selling

point. Convenience and Price advantage (for ecommerce).


As for the CEO of amazon.co.uk - I read that he had left the company due to

cultural differences. i.e. the Americans came over and went all corporate,

without consulting him. He sold his company out - Bookpages - to Amazon last

year and stayed on. They have now just launched their music section... more

to follow I presume.


Amazon.com has a lot of happy customers in the UK, but the price advantage

is minimal over .co.uk (or the other book sites). 


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