UKNM: Retail pricing on the web, was: Boo.com

[Ray Taylor]

Sanjay Mazumder <

sanjay-mazumdercredo-group [dot] com

 said:



>Surely, the net should be leading us to price equality.


Or more to the point, the opportunity for instant price comparisons and

therefore choice.


Location may affect cost and therefore price and so there is no reason why

prices should not differ, so long as the retailer is aware that customers

will soon have the opportunity to compare prices from different outlets and

make a choice.


I might not choose the lowest price if I believe service is better from

another retailer, or if location reduces delivery cost, etc. The fact that I

could buy a video cheaper online from the US would not help if it could not

be supplied in a PAL version, nor if the shipping cost/delay was

unacceptable.


Ray Taylor

Lest we forget: http://www.globalsilence.com/


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