RE: UKNM: boo.com

[Matt Jones]

> Beautiful to look at, but this may be the greatest broadband 

> e-commerce

> site never to actually make it to broadband.


chris - the bandwidth would just get the CPU-nuking-window-popping-frenzy

that is boo.com to your desktop quicker... cf. 'loosemore's law' (how it

galls me to type that...)


> C'mon Robin, defend those decisions.


t'be fair to mr. perfect.co.uk, i think the design and IA was done by

organic SF/NY, not london.


also - there are lots of great ideas in boo.com, and it's visually striking

- very stylish indeed - awesome production and brand values embodied in the

design - highly questionable UI and info. arch. however, which, unless it's

solved in very short order might (coupled with the fact that the goods on

sale seem v. pricey) sink it...


i hope they do some quick tactical changes to suss those IA/UI problems (1.

make it simpler to buy - give people a plain path 2. kill the pop-out frenzy

3. don't lose the fun and the flash but don't force people to wade through

it... http://www.sonicnet.com is a great example of that)  - cos i don't

want it to fail - it's a great brand, they've raised a shit load of cash and

helped put the spotlight on the scene in europe, and raised the bar in terms

of brand and visual design - it would be a real shame if they are victims of

over-vaulting ambition.


i think they'll all be down the pub (or chi-chi wallpaper*-ish equiv.) now

anyway... so won't expect a response!


love


matt xxx


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com