UKNM: Asda

[Elizabeth Williams]

Tim: On a lighter note, perhaps we could ask why Asda even had the audacity to

>include an @ symbol as part of their catalogue branding - months before they

>even had an online shopping presence!


Asda has actually just launched a new site www.valuemad.com which takes a

totally different strategic direction to the other supermarkets. 


It reinforces Asda's brand positioning as " Britain's Best Value

Superstore" by enabling shoppers to search for the best online deals in the

UK ( in real time) for books, videos, travel, flowers etc as well as a

large range of electrical goods inc. TVs, dishwashers, DVD players.


You can also buy Asda products on the site - all the WOW! deals are part of

asda @t home. So the @ is now justified ;-)


>Tim Ireland

>Senior Copywriter

>DESIGNERCITY LIMITED

>

Email: timdesignercity [dot] com

>URL: http://www.designercity.com

>

>Have it your way @ www.funmail.co.uk


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Elizabeth Williams		t: 0171 240 8121

Public Relations Manager	f: 0171 240 8098

8 Upper St Martin's Lane	e:

lizwhyperlink [dot] com

Covent Garden

London

WC2H 9DL 


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