Re: UKNM: More webwashing

[Geoff Inns]

Ouch.  Good point though.  Have long said that the cost of producing a

banner - �1500 and UP - is too high.  Less spent per banner creation = more

impressions bought?  Nope: less spent per banner = more banners tailored to

the sites they are going on, so instead of putting 2 banners on 10 sites we

could put 5 banners on 5 sites and get far better response.

All these banner discussions (head connects with wall) - someone set up a

site please where we can post all this banner stuff and next time someone

mentions it just send them there.  I'm sure banner discussions are linked to

the lunar cycle.


Banners are here to stay 'cos they are cheap and cheap = easy entry to

market.  The fact that most banners are shite has many causes, price being

one of them. Yes, banners will get better and will do whizzy things, no I

don't know when.


Geoff Inns

Business Development Manager, Guardian Unlimited

We do our banners ourselves, we do.  And they're jolly good too.


-----Original Message-----

From: Phil Gyford <

philgyford [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 18 May 1999 14:13

Subject: Re: UKNM: More webwashing

Ray, if you and all your friends get ads made which are attractive and

informative then fewer people will avoid them, your cpm will go up by maybe

a few tenths of a percent and you'll be happier. Otherwise, don't complain

if a handful of people find these ugly, poorly executed, annoyingly

blinking graphics get in the way of doing whatever they've come to the Web

for.


Phil



At 17:57 17/05/1999 +0100, you wrote:

>Yeah, let's ban all advertising on web sites. But why stop there?

>Advertising reduces TV viewing time by around 20%, takes up valuable space

>in a magazine, hides interesting building sites along roadways, and

>transforms an otherwise pleasant twice daily social experience for London

>commuters into a mind-numbing exercise in avoiding everyone's gaze in order

>to read the tube ads.

>

>Let's get back to wall-to-wall black and white TV, black and white

>magazines, and concentrating on the traffic jam, not the billboard. We

don't

>need advertising to support media, we just need a state news agency and

more

>BBC sitcoms (single camera, mono, sound and laughter optional).

>

>And as for newspapers, if everybody had to pay �10.00 a day for their daily

>read we would have less of those bloody awful recycling points popping up

>all over the place.

>

>Ray Taylor

>NMC/Adplan - the online advertising agency

>2,000,000,000 greenbacks can't be wrong


Phil Gyford

w:0171.766.6491 / h:0171.622.9058

http://www.gyford.com /

philgyford [dot] com

 / icq:3794783

Deputy Editor, Capital Interactive / http://capitalinteractive.com


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