Re: UKNM: AOL Going Free

[James Bruce]

And let's not forget that Demon host the sites for the Church of England (or

at least used to) and the Scouts Association.


So, perhaps the lack of traditional marketing gooiness may not be a big

hinderance in the Brave New Media World. After all, the typical user that

Tempo would like to attract would be a button pressing techno freak, who

would appreciate the need for 'screaming' speed and purchase lots of their

e-goodies, (Aunt Mabel's toaster hasn't the margin, I spose ;-)


James Bruce

Managing Director

WebWeaver Media Construction Ltd


-----Original Message-----



>At 9:26 am +0000 10/5/99, Paul Douglas wrote:

>>>>But for the "right here, right now" see Screaming Net/Tempo with free

>>>>evening and weekend calls as long as you switch to LocalTel

>>>>(http://www.screaming.net/). Has anyone tried this service yet? Any

views

>>>>would be appreciated.

>>>>

>>>

>>>the branding is terrible.

>>

>>Ahh, ok. I'll forget it then.

>

>you might not, but the "mainstream" net audience is going to be more than

>wary of choosing somethin with a  name like that. What does screaming.net

>mean?


Screaming along? Or screaming with frustration? Fair point.


>screaming doesn't really have very many positive connotations. with fear

>about unsuitable material the number one worry of new internet users (and

>the disconnected), screaming.net is hardly a good choice for a service

>launching in 1999.


Perhaps it's not the best name, and as you point out, it could be a worry

for new users. Still, there are 10 million people online in this country,

many of who already, no doubt, are more interested in speed/cost than a

funky name.


>tempo/localtel have shot themselves in the foot with this choice of name;

>poorly conceived without the audience in mind.


Unlike LineOne, which had an awful lot of time and money spent on its

branding and didn't exactly benefit from it. If only marketing was more

like chemistry ;)


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