RE: UKNM: Sky goes free (sort of)

[Anil Pillai]

Interesting... I think content management is a major issue for anyone

working in the online world. It is logical to argue that since we are in a

business dealing very much with the future - we should make sure the things

we create and maintain are futureproof, that the systems and sites we are

responsible for have enough thought and planning to allow for constant

evolution. 


However there are sometimes sites where not only content but the actual

creation of that content are pushed onto third parties, and the sooner

clients and agencies work to automate as much of the process as possible,

the more time and money there will be to spend on effective branding,

aggregation, marketing, reach and effectiveness.


A..



Anil Pillai

Strategy Consultant

Oyster Partners

t 0171 446 7500

f 0171 446 7555

e

anil [dot] pillaioyster [dot] co [dot] uk

w http://www.oyster.co.uk



> -----Original Message-----

>

From: Tarnya Norse [SMTP:tarnyamediasurface [dot] com]

> Sent:	Monday, May 10, 1999 11:40 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	RE: UKNM: Sky goes free (sort of)

> 

> It's a good point Leslie and there are still so many sites that aren't

> updated - it's not just the press release area that suffers but all the

> elements of a

> site.

> 

> I think there are many different reasons why content isn't kept up to date

> but the fundamental issue is that all sites need content management.

> 

> Alot of the bottlenecks would be overcome if the control of the content

> was

> returned to those who actually own it - if i'm creating a press release

> and i have

> the correct access rights I should be empowered to get this up on my site

> immediately - surely i don't want the web agency spending the web budget

> on this kind of

> low level maintenance?

> 

> People need to be able to contribute content and develop design using the

> tools and applications that they're comfortable with such as word,

> email,browser etc . In the case of

> design, designers already have their tools however surely the code &

> elements that they produce needs

> to be stored, managed and reused.

> 

> I'd be interested to hear how agencies and clients are adressing the

> issues

> of content management?

> 

> Are agencies still happy to do this low level maintenance and charge

> clients

> for it or do they want the clients to do it themselves so that they can

> get on with what they're

> good at???

> 

> T

> 

> ps;  Yes... I do represent a content management vendor but I think it's a

> v

> important issue for us all.

> 

> 

> Tarnya Norse

> VP Media & Channel Development - Europe

> MEDIASURFACE : ENTERPRISE CONTENT MANAGEMENT

>

http://www.mediasurface.com email: tarnyamediasurface [dot] com

> Tel; 0171 967 9002 Mobile : 0402 046708

> 

> > -----Original Message-----

>

> From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Bunder,

> > Leslie

> > Sent: 07 May 1999 16:47

>

> To: 'uk-netmarketingchinwag [dot] com'

> > Subject: RE: UKNM: Sky goes free (sort of)

> >

> >

> > But as we all know from seeing Web sites, an annoucement is made and

> > reported in the press and on TV/radio yet there is no reference to it on

> > a Web site of the company concerned.

> >

> > It gets worse expecially when they issue a press release, yet it is not

> > uploaded onto the Web site until a week or even later after the event!

> >

> > I think many businesses are now realising it is important to get up your

> > press release/announcement as soon as you issue the paper release.

> >

> > But for some sites and businesses, it is an issue to be resolved

> > internally who actually maintains and updates the site. Is it marketing,

> > is it MIS/technical, is it the agency????  Whatever it is, it is an

> > issue to be resolved and they need to be pro-active about it.

> >

> > When Bradford & Bingley recently had a vote on becoming a bank, it was

> > good to see that as soon as the result of the vote was known they

> > updated the site.

> >

> >

> > Leslie

> >

> > ____________________________________________________

> > Leslie Bunder

> > Project Manager,  TDL InfoSpace

>

> e-mail: Leslie [dot] Bunderinfospaceuk [dot] com (work) or lesliebunder [dot] com

> > (home)

> > Web:  www.infospaceuk.com

> > tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

> > mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

> > Thomson House, 296 Farnborough Road, Hants, GU14 7NU

> >

> >

> > >----------

>

> >From: Sam Michel[SMTP:samchinwag [dot] com]

> > >Sent: 	07 May 1999 11:42

>

> >To: uk-netmarketingchinwag [dot] com

> > >Subject: 	UKNM: Sky goes free (sort of)

> > >

> > >Following all the press furore about Sky/OnDigital giving everything

> away

> > >(with strings, naturally), and the torrent of online stories about it,

> I

> > >found it particularly amusing that their website makes no mention of

> it.

> > >

> > >http://www.sky.co.uk/digital/prices.htm

> > >

> > >Was the whole deal closed in somewhat of a hurry? I'm kind of

> > intrigued by

> > >the message this sends out. Anyone else?

> > >

> > >Toodle Pip

> > >

> > >Sam

> > >-----------------------------------------------------

> > > Chinwag - http://www.chinwag.com


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