Re: UKNM: Value of email database

[Charles Meaden]

Just like offline mailing lists, the value of an email database will depend

on it's accuracy and the people listed on them.


The success of Yesmail and PostMaster Direct in the States would imply that

people are prepared to pay for high quality lists. We know from experience

that these lists are worth using if you are running a global campaign.


However try obtaining any UK addresses from either of these and you appear

to run into brick wall. Yesmail told me last week that only 1 out of the

seven million email addresses could be positively identified as from the UK

and they didn't seem able to do a sort on just .co.uk addresses.


We are currently developing a site which will offer purely UK based opt-in

mailing lists so watch this space...


Regards


Charles Meaden 


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