Re: UKNM: Communicating poorly: Network Q - another example

[Michael Williams]

Here's another unbelievable one:  we just finished a web site for a client,

have it up and running, etc.  Two weeks later they spend an enormous amount

(more than the web site) for a half-page ad in a national paper and...are

you sitting down?...they don't even bother to mention their new web

site...despite my advice.


Michael Williams

Webstone Media

infowebstone [dot] co [dot] uk

-----Original Message-----

From: Bunder, Leslie <

Leslie [dot] Bunderinfospaceuk [dot] com

>

To:

'uk-netmarketingchinwag [dot] com

' <

uk-netmarketingchinwag [dot] com

>

Date: 16 June 1999 21:58

Subject: UKNM: Communicating poorly: Network Q - another example



>Last night I listened to a radio ad on London 97.3 News and it was for

>used car firm Network Q saying they have 6000 cars listed on their Web

>site and there were all sorts of computer sounds going on in the

>background (to make it sound "net" like I guess).

>

>But the key thing was that as you were listening you were thinking, OK,

>what is the Web address and quess what ----  they didn't give out the

>Web address only a phone number!

>

>What is the point of telling people you have a Web site with 6000 cars

>on it if you don't give out the URL!!!!

>

>Answers on a postcard to.....

>

>Leslie

>___________________________________________________

>Leslie Bunder

>Project Manager,  TDL InfoSpace

>

e-mail: Leslie [dot] Bunderinfospaceuk [dot] com (work) or lesliebunder [dot] com (home)

>Web:  www.infospace.co.uk

>tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

>mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

>Thomson House, 296 Farnborough Road, Hants, GU14 7NU

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