UKNM: North/South divide

[Ray Taylor]

From: Tom Hukins <

tomeborcom [dot] com

>



>I was also considering why there seems to be much more

>Internet/Computer advertising in South England than Aberdeen, where

>I've just moved from, but that would be another thread...



Populations:


Scotland - 5.2m (the whole country)

London - 6.8 m (one city only)

South East England 7.2m (big farming area with the capital of the UK and

various other important conurbations stuck in the midst of it. Also centre

of the IT industry in England - mostly M4 corridor)


Source: http://www.statistics.gov.uk/ (the numbers, not the comments)


No idea what the population of Aberdeen is, never been there. I'm told it is

oil-rich and the population are big spenders, including consumer

electronics, but is there a branch of Dixons there?


I'm no marketing expert, but I imagine least point of resistance figures

somewhere in the theory. If I were a Dixons marketing person (based in West

London, I believe) having spent all night sticking posters on bus shelters

in London, and having hit some 10m people as a result, I would be buggered

if I was going to hitch-hike 600 miles in order to hit a few hundred

thousand more.

Southern softies, eh?


RT



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