Re: UKNM: Subscriptions

[Stefan Magdalinski]

Ross Sleight wrote:

> 

> Stefan wrote:

> 

> >content is getting cheaper by the day, by the hour, by the minute.

> 

> Now, I agree that this is happening, but I don't agree that it is the right

> way to go. What pains me about the devaluation (in commercial, rather than

> consumer) terms is that the cost of production of this content doesn't drop

> in ratio.  And before you know it, this gap between content value and


but the cost of distribution is falling through the floor.


> 

> (iii)    Exclusivity - if you can't get it elsewhere, then you can charge

> for it.  The problem that many top UK/US sites have is they have generic

> content from newsfeeds.


but there is very little truly exclusive content, except that generated

by monopoly concerns.


> 

> (iv)    Editorial voice/Opinion - if you trust an editorial voice, you are

> more likely to pay for it.  That's why we buy into media brands when the

> same content (expressed differently) is available elsewhere for a cheaper

> price (e.g. Times v Guardian)


these are also being devalued, usually by the public themselves. look at

what slashdot did to the cnets  and zdnets of this world to realise that

a dedicated and clueful enthusiast can generate more

interesting/respected content than professionals. Look at all the media

owners desperately firing Cease-and-desists at people creating

interesting free content. 


This trend is in its infancy, but expect to see it grow.


stefan

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