Re: UKNM: Subscriptions

[Geoff Inns]

And the Ft and.. and .. and...


You ask for registration, as in our case, when ALL of your content is

online.  Users understand that we need to raise the revenue to pay for all

this and targeted advertising is one way - it is CERTAINLY how the FT makes

its money online, allowing advertisers to target e.g. lawyers across Europe

earning over $100,000.  There are companies paying a lot of money for that.


Incidentally, for users that are one-off viewers of our info we are starting

to take stories with Tier 1 partners (MSN, Yahoo, Freeserve etc) outside of

registration.  But if they then choose to come back again and again then

they should register.


The issue is how you present your registration scheme i.e. not too

intrusively.  We offer a 24 hour guest pass together with an explanation.

But registration is here to stay.


Geoff Inns

Business Development Manager

Guardian Unlimited

3 - 7 Ray Street

London EC1R 3DJ

Tel.: 0171 713 4457


-----Original Message-----

From: Phil Gyford <

philgyford [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 15 June 1999 12:52

Subject: Re: UKNM: Subscriptions



>At 16:47 14/06/1999 +0100, you wrote:

>>One of the annoying things about the Web is hitting a paytoll when

>>you try and click through to a story - it happens too often to me.

>>They tend to be the web versions of deadwood publications, such as

>>the Industry Standard, New York Times...

>

>Aren't they both free? They look it. NYT (I think) used to try and charge

>people outside the US, but then you could have just registered from your

>well.com account Chris! Still requires you to register, which is a pain in

>the arse, like the Guardian.

>

> Phil Gyford

> w:0171.766.6491 / h:0171.622.9058

>

http://www.gyford.com / philgyford [dot] com / icq:3794783

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