Re: UKNM: Subscriptions

[Ray Taylor]

Clay Shirky <

clayshirky [dot] com

> said:


>Lets make it a bet - I will bet that by Christmas 1999, there is a

>smaller proportion of for-fee information on the net than there is

>now. Lets call it dinner anywhere in London, with the proportion is to

>be adjudicated by the list.


Fee-paying online services may be kinda out of fashion. But they are not

dead yet. Particularly in business-to-business where there is every reason

to believe that some products that are currently delivered in ink and paper,

will migrate over to online in time (as advertising for computer contractors

already has done). There is also a trend away from very high priced

traditional (non-internet) online services, the kind of thing that Reuters

does for the City and that predates popular internet access. Cheap,

standardised delivery mechanisms have benefits to the information user in

business, if the product is right. It's all about providing the information

that business users will pay for because it solves a problem. The internet

is just a bunch of wires. People don't buy IP, they buy what you can use it

for.


No reason why the same formula of must-have info + ease of access +

value-add cannot work as well for some areas of consumer as it does for

business.


Ray Taylor +44 181 639 0015

NMC/Adplan - the original independent online media agency 

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