RE: UKNM: Subscriptions

[Bunder, Leslie]

An interesting generalisation!


I think anyone is prepared to pay for online services provided there is

some value in it for them.


Also, online services means much more than just Net access. It can also

mean would you pay for being able to get hold of a company name search

online?


Yes, people these days are unlikely to pay for pure Net access eg: of

the type Freeserve offers, but they may pay for premium services offered

by the freebie players eg: enhanced stock prices etc, etc.


But as to the question, what are people prepared to pay for?  The answer

is far from simple, but is likely to be something along the lines of,

people are prepared to pay for services that they casn't get elsewhere

for free and even if they can get it for free, they are likely to pay

for something if it is delivered to them in a better way than the free

service.


Look at the number of people who still buy a morning paper in London and

Manchester even though in both cities there are daily free papers or

even people who buy a regional newspaper when there is also free papers

in their area.  


And the end of the day, people really want to get value out of whatever

they read or use, if they can't get that value out of a free offering,

then of course, this could mean good news for someone who wants to

charge!



Leslie

____________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

(home)

Web:  www.infospace.co.uk

tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

Thomson House, 296 Farnborough Road, Hants, GU14 7NU



>----------

>

From: Andy Proyer[SMTP:andynetvision [dot] co [dot] uk]

>Sent: 	10 June 1999 10:55

>

To: uk-netmarketingchinwag [dot] com

>Subject: 	RE: UKNM: Subscriptions

>

>> Can someone give me some information as to

>> whether users are prepared to pay

>> for Internet Services ? If so which ones, what

>> are people prepared to pay

>> for ?

>

>Snobby techies who've been on the net "since it started" are

>generally prepared to pay for internet access, as they

>perceive that this somehow makes them better than users of

>Freeserve et al.

>

>Hope this helps.

>

>Andy 


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