UKNM: PR tags / Godado / tosh

[Ian Tester]

PR tags are actually very useful - for the occasions when somebody

exceptionally green / who your crappy marketing hasn't managed to hit picks

up a release. My favourite was the New Media reporter from Marketing mag a

few years ago who kicked off an interview with the immortal words "So

exactly what *is* a banner?". I almost fell off my seat, but she was by no

means the only one i've come across. . . .


Michael wrote:"And I couldn't find

a 'dado' anywhere on their site."


I've often thought that web design could learn a good few lessons from

Victorian interior design. You start with a nice high skirting board (not

one of those crappy post-edwardian tiddlers), for navigation, then just

about 2/3rds off the way down, you have a nice dado to split up the content

a bit and offer a bit of contrast. then you top it all off with a picture

rail, and finally a nice bit of coving for newsfeeds etc. If you want to

have flash movies or big heavy gifs on the site, hey presto! simply hang

them from the picture rail.


On a slightly less stupid note, you can do a quick sanity check on the

relative success of "paid bid" engines by checking mediametrix's US figures

(yes, i know they're skewed cos they only do home use. . . ). And don't

forget that there are a lot of dot coms paying agencies lovely hefty piles

of cash to build them clever clever jump pages to optimise their sites

against keywords - and then paying the agencies on a per-click basis on top.

which ain't a million miles away. . .that said, the idea of bidding for

keywords is anathema to me, although i can see that it cuts a lot of crap

out of the equation.


Anyway - back to doing no work!


i


P.S Tony Macaroni, welcome to the list. I'll give you 10 days max before you

pass the essential first test of "Pub New Media Guru" ;-0



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