Re: UKNM: dotcom advertising - or PR?

[Richard Johnson]

         Reply to:   RE: UKNM Digest V1 #570

Fiona's dead right about using juniors.  This is something of which new

clients of ours always complain, just before making the decision to move.


As for the US having higher quality standards, I'm not sure I agree with

Neil.  Perhaps they're just different.


In my short experience, the British advantage is the degree of cynicism

we tend to have in everything that we do, which just about keeps the best

practitioners objective enough to do a good job.  Americans, on the other

hand, tend to buy in deeply to concepts and beliefs, exhibiting that

glassy-eyed religious convert look; they believe and that belief may be

perceived as naive and somewhat embarassing by us cynics, but it's just the

right

touch in their market.


As for naming and shaming - I've got some names, but is that ethical?


NUFC for the premiership


Richard


owner-uk-netmarketing-digest wrote:


>Date: Wed, 26 Jul 2000 14:31:36 +0100

>

From: "Fiona Campbell-Howes" <fionaquinquireme [dot] com>

>Subject: Re: UKNM: dotcom advertising - or PR?

>

>I crafted a long email in defence of hi-tech PRs but when I reread it it

>sounded a bit pathetic, as it tended to pass all the blame back to the

>client.

>

>PR can be a curse - trying to get "ongoing coverage" and justify a

retainer

>budget for clients that have only something interesting to say or

someone

>interesting to say it once in a blue moon.  I do agree that sometimes we

>don't think hard enough about how to approach something so that all

parties

>benefit and no one gets pissed off.

>

>The one thing that hi-tech PR agencies definitely do wrong is getting

the

>most junior staff (sometimes even administrators) to call journalists.

>These poor creatures are usually really nervous and have had no time to

>learn the basic principles of PR, understand the intricacies of the

client's

>technology or the markets in which the client operates, or grasp the

>workings of the media. It's not their fault and they usually grow up to

be

>good PRs, but it reflects badly on the agency as a whole.

>

>"Down-and-out deception" though, that sounds bad. I'd be mortified if I

>thought I'd ever deliberately deceived a journalist.  What kind of thing

did

>you mean, Neil?

>

>Fiona


[Sam says: msg chopped for brevity]


=========================================

Richard Johnson

Business Development Manager

Media Works Corporate Communications Ltd

11 Lisbon Square

Leeds

LS1 4LY


tel:  0113-399-3000

fax:           3001

ISDN:          3003

www.mediaworksccl.com

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