RE: UKNM: 'Wacky Names'

[Dan Oliver]

The real clinchers in an online environment are fulfillment, cost and ease

of use. Get these right and you're on to a winner. Boo simply misjudged the

market they were aiming at. No one, not even the teen/20's age bracket, is

willing to wait 30 seconds (or more) for a self indulgent piece of Web

design to download before they can even view any of the products. Online

you can't wait months, let alone weeks, to see a brand grow. Amazon got in

at the ground floor and could afford to do this, businesses getting online

now simply don't have that luxury.


Having said this I thought the Boo TV ads were cool :-)


Dan


At 14:18 19/07/00 +0100, you wrote:

>Good point Richard.....

>

>Every company wants a USP - Boo's was their website presentation, far

>removed from Amazon's style and a representation of their brand story

>

>Trouble was, experience and time proved that people didnt actually want

that

>-the Amazon site style worked, irrespective of the brand

>

>The difficulty will come in creating a brand that is fully representable in

>an online environment

>

>Ideas, values, positioning, tone - how do you really show all of that

>online...?

>

>This is a new industry...no one knows what works...

>

>Perhaps its no longer about brand, but about deliverables....

>

>My $0.02 worth....


[Sam says: msg chopped]


---------------------------

Dan Oliver

Features Editor

.Net Magazine

---------------------------

T: 01225 732246

I: www.netmag.co.uk

M: 07808 829741

E:

dan [dot] oliverfuturenet [dot] co [dot] uk

---------------------------


"Outside of a dog, a book is man's best friend.

Inside of a dog it's too dark to read." - Groucho Marx



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com