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Subject: | Re: UKNM: dotcom advertising - or PR? |
From: | Sean Phelan |
Date: | Mon, 24 Jul 2000 16:34:43 +0100 |
This week's PR Week has a good piece on Hi Tech PR with special reference
to dotcoms. It is fairly sobering reading; I'd recommend it.
Cheers
Sean
>hi everyone
>
>i'm looking for evidence to suggest that my client should spend more on PR
>than advertising - research shows that ads are just not working
>(multinational dotcom brand) as well as advertising for the website
>
>i recall that McKinsey released this recommendation recently - can anyone
>suggest where i might find evidence about this?
>
>thanks
>
>ant
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UKNM: dotcom advertising - or PR?, Anthony
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