UKNM: Help need auditing and advertising online quotes for Business 2.0

[Marcus Austin]

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I'm doing a feature on advertising and auditing. ie is an ABCe type audit

an essential prerequisite to selling/buying advertising space on a site?

Has anyone been asked by a potential advertiser for an audit certificate

before they are willing to advertise? Has any advertiser queried your own

or your agencies adservers ability to serve ads?


Also is advertising on the web still being sold like conventional

advertising? is it still a case of quantity not quality?. I have an example

of a site that does 100K impressions a month who can't get an ad agency

interested because they won't touch a site with less than 500K impressions,

regardless of the quality of their visitors.


Send me your moans and groans and send them fast I need to rap this up end

of Friday.


cheers marcus

marcus [dot] austinfuturenet [dot] co [dot] uk

Marcus Austin - Senior Editor

Business2.0 UK, Future Network PLC,

30 Monmouth St, Bath, BA1 2BW

www.business2.co.uk

tel +44 (0)1225-442244

Fax +44 (0)1225-822744



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