RE: UKNM: 'Wacky Names'

[Wallace, Darren]

Do people still think that 'Yahoo!" is still a wacky name?


> -----Original Message-----

>

From: Tsugumi Anai [tanaiRedHotChilli [dot] com (mailto:tanaiRedHotChilli [dot] com)]

> Sent: 17 July 2000 15:06

>

To: 'uk-netmarketingchinwag [dot] com'

> Subject: UKNM: 'Wacky Names'

> 

> 

> Building a brand both online and offline is not just about 

> the name. The

> brand conveys a message about a business. A strong brand can 

> be built around

> either a wacky or a conservative name providing it has values 

> and attributes

> that appeal to the target audience, and providing it delivers on its

> 'promise'. If the brand is strong and well managed, no matter 

> what the name,

> it will remain. Brands that are household names now, such as 

> Apple, Virgin

> or even Orange, were considered wacky in their time. And 

> those are offline

> brands to boot! The thing to remember about many online 

> brands, even those

> in the financial sector, is that they are new businesses in 

> their own right.


[Sam says: msg chopped]


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