Re: UKNM: Wacky names

[Elizabeth Van Couvering]

Regarding the wacky names -- as someone who's been responsible for a couple

(Quip! (www.quip.co.uk) and Eyestorm (www.eyestorm.com) -- names are wacky

because the domain name situation is so bad.  The globalised Earth is just

too big to have an endless range of unique and appropriate names, and the

more sensible they are, the more likely they are to be taken online.

(before the realnames folk jump in, I would say keywording systems are just

as bad).  Even if there's no 'First National' bank here, you can bet there

will be in the US, or Australia, or Canada, or India, or Ireland, or

wherever, and they will have got the name first, so the best one can do is

Smile.


E.

----- Original Message -----

From: Sam Michel <

samchinwag [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, July 17, 2000 9:10 AM

Subject: UKNM: Wacky names


> Mornin' all...

>

> Listening to BBC Radio 5 'Live' the other day, they had one of their

> business pundits chatting about the (now delayed) launch of the Halifax's

> IF (Intelligent Finance) new online bank...i.e. their version of Egg.

>

> The pundit made a couple of interesting points, which it would be

> interesting to get your opinions on:

>

> 1. these 'wacky' names will quickly go out of fashion

> 2. it's a lot easier and cheaper for banks to create a new 'wacky' image

> and launch it without having to change the image of their existing brand

> 3. if it all goes pear-shaped, it's a lot easier to dump the new 'wacky'

> brand

>

> Me? I'm with First Direct, which isn't exactly wacky, but it is an

> off-shoot of a major banking group. Are the banks doing the right thing?

It

> struck me, that post-Egg it's too late to jump on the bandwagon...can you

> remember the difference between Cahoot, IF and the scores of others, which

> will no doubt follow?

>

> Toodle Pip

>

> Sam

> --------------------------------------------------------------------------

-

>    Sam Michel - Founder - http://www.chinwag.com

>

e: samchinwag [dot] com

> Home of the UK-Netmarketing, UKNM-jobs, Flasher,

> Shockwave and other mailing lists.



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