UKNM: Re: QXL low advertising model

[Tim Ireland]

Chas asked:

> Hi folks

>

> I understand that QXL got massive by word of mouth - no huge advertising

> spend on TV ads.  Anyone know of any case studies for this or any other

low

> cost start-up marketing models?


Sure - while www.another.com did make a significant spend early this year, a

large portion of its users resulted from viral marketing (a tag attached to

every outgoing email). This is common enough in itself (just about every

web-based email provider does it), but is much more powerful when combined

with the novelty of the email address(es) created by another.com users.


Even without this - how many times have you seen an email address and been

curious enough about the message/sender/domain to carve out the part after

the '@' and check out what's hosted at the domain? Personally, I do this all

the time - and another.com stats show that many others do too. Of course,

not all folks are this smart - especially MPs (but this is another marketing

story in itself):

http://www.theregister.co.uk/content/6/10504.html


;o)


Tim Ireland

notmy-office [dot] co [dot] uk

hotmalelurvegod [dot] co [dot] uk

tony-blairprime-minister [dot] co [dot] uk

www.designercity.com

www.another.com

www.buymybook.co.uk



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