RE: UKNM: Terms & Conditions

[Briony Pope]

An interesting point however is to compare internet sales with call centre

sales. If you purchase something over the phone, they never ask you to wait

whilst a 10 minute recording of the T&Cs plays... Instead the Terms are

included in the package when you receive it, and opening and using the

product is equivalent to agreeing to their terms. 


I am not sure why this same model is not used for online purchases, and in

fact, it probably should be used for other channels such as iTV or WAP. They

don't show Terms on QVC do they!


The lawyers might however argue that online you can conveniently display the

terms, so you should. It all depends whether your priority is protecting

yourself, or serving the customer. The other question is, does the having

lengths of T&Cs really harm the user experience? Its a bit of a bother, but

most of us now expect it, and just agree without reading. Having 3,000 words

on your new 7110 might be a bit of a bother, but then I doubt there are that

many things you could buy over WAP. 


________________________

Briony Pope

Project Manager, Clarity

http://www.marketing.co.uk



-----Original Message-----

From: Carl Harris [

carlvardus [dot] com (mailto:carlvardus [dot] com)

]

Sent: 28 February 2000 10:04

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: Terms & Conditions



Yep - many people don't read them, but they are vital. Like any product /

service sold or distributed - all come with "conditions". It does have legal

standing, because you usually can't buy or use a product until you have

checked the agreed with T's & C's box. This means that by law, you have

stated that you have understood limitations, etc to the product / service.

Any company can hold this up in court. Anyone who doesn't state "conditions"

is mad - you open yourself up to unlimited liability.


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Richard

Longhurst

Sent: 28 February 2000 00:45

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Terms & Conditions



At the risk of posting the most boring message to UKNM since the last time

somebody asked for a breakdown of browser useage, what do people think of

the

Terms & Conditions that come attached to so very many Web sites?


[Sam says: msg chopped for brevity]



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