Re: UKNM: benign viruses

[Jo Peat]

We  ran a very sucessful viral marketing campaign with the Virgin Net cinema

ticket giveaway.


We emailed just 25 opinion formers and all 20,000 tickets were snapped up in

less than three hours. At its peak we received 450 emails a minute, demand

outstipping reply by about 2  to 1. Requests even arrived 6 hours after the

promotion ended.


Word of warning - make sure your site can cope. We invested a great deal of

time on this and so there were no problems with the heavy demand.


Jo Peat



Charles Linn wrote:


 > Well viruses of the marketing variety anyway.

 >

 > I am trying to find some figures on successful viral marketing campaigns

 > e.g. how many people downloaded the Guinness screensaver, how many people

 > took up BOL's free boo offer when they launched.  Does anyone have anything

 > like this?

 >

 > Cheers

 >

 > Chas Linn

 >

 > Producer

 > TPD Interactive

 > www.tpd.co.uk


--

Jo Peat

Head of Marketing

http://www.virgin.net/



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