UKNM: Programmers

[John Braithwaite]

Date: Tue, 22 Feb 2000 11:16:47 +0000

From: Chris Heathcote <

chrishead-newmedia [dot] com

>

Subject: Re: UKNM: RE: Programmers


At 10:39 am +0000 on 22/2/00, John Braithwaite wrote:


  >I avoid using random or computer generated recommendation or display of

  >books at all costs - not because we can't, but we know that most customers

  >can spot this kind of thing a mile off.


Chris wrote:


Yes - so be honest with them. Personalisation can take many forms, 

and deciding what is right for each site depends on the customer 

relationship you've got, and what relationship you want in the 

future. If it adds value, customers will embrace it. If customers see 

it as cynical, it probably doesn't give them anything useful.


Check http://www.personalization.com for an incredibly intelligent 

discussion of all facets of personalisation.


c.

__ 


JB writes:


I have been to the site a few times already. Interesting debate - although,

as often is the case in discussion forums, a lot of discussion, not may

conclusions (apart from 'we must personalise our site').


Thanks


JB 



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