Re: UKNM: Amazon.com

[Dan Leighton]

I second that.


My old man (who has the technical aptitude of an aol user and uses me as

his tech support) rang me up at 11pm asking me how to order a book from

amazon - he gave up in the end - one lost sale to amazon.


On a wider note, just because we have been using the web for umpteen

years doesn't mean we should forget the (majority of) people who have

just started using it for the first time.


Anybody remember how they felt the first day they used the web? 

Clueless is a word that springs to mind.  In my experience, that's how

most new users still feel when confronted with anything more complicated

than having to click a single button in the middle of a blank page.


We can't assume that the average web competency is going up - given the

exponential rise of people coming on line the average web competency is

probably going down.


Anyone got any further experience here?


d.


Ian Fenn wrote:

 > 

 > Golly... go off to New York for the first time in my life... get back to

 > find that Amazon.com's changed its homepage?

 > 

 > My view is that it's like the new msn.co.uk - a complete mess, bewildering

 > to new web users.

 > 

 > What do you think?

 > 

 > --

 > Ian Fenn MA

 > Member of the International Association of Culinary Professionals

 > http://www.chopstix.net/ - Chinese cooking on the web!



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