Re: UKNM: How to increase banner click through rates

[Felix Velarde]

rofl :)


nice one jude


felix


On 2/11/00 I read:


 >Wow - this sounds suspiciously like a "website". Now why would you want

 >to stuff that into something ~450x60 pixels? If you use a "link", you

 >can send someone to a really big "website", where you can let loose with

 >all sorts of flash, applets, activeX etc on a much bigger scale..

 >

 >If someone is interested in something (let's say "a banner" (unlikely, I

 >know, but for arguments sake..)) then they're quite happy to click on it

 >and be taken somewhere. It's the whole principle of the "WWW" - you know

 >- "hypertext" 'n that.. Imagine them sitting in front of their computer:

 >

 >"Hmmm...that banner really *really* interests me. But I don't want to

 >click on it 'cause I don't want to leave this website. Ooh, the dilemma.

 >Should I? Shouldn't I?"

 >

 >Ridiculous, isn't it? If you have a look at the top left of your

 >"browser" you'll see a little arrow pointing left. It's called the "back

 >button", and users know what it does and how to use it (unless you've

 >built some abomination of a website that's got all the usability of a

 >dried turd - the words "flash", "framesets" and "Boo" spring to mind,

 >for some reason..)



Felix Velarde


director      Head New Media


success is about interaction

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