RE: UKNM: Boo positive

[Bill]

-----BEGIN PGP SIGNED MESSAGE-----

Hash: SHA1


Anyone who wants to understand how Boo (and all the other

free-floating brands like Gap/Starbucks/Amazon) work should read No Logo by Naomi Klein.

She dissects the business model that leads to 'outsourced' exploited workers in

third world countries having their starvation wages cut to pay for Nike's

marketing spend on multi-millionaire basketball players.  It doesn't make easy

reading, but it exposes the truth behind many of the companies we (UKNM readers)

are advising, working with or holding options in.


 > -----Original Message-----

 >

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of

 > Bunder, Leslie Sent: 02 February 2000 10:01 To:

 >

'uk-netmarketingchinwag [dot] com' Subject: RE: UKNM: Boo positive

 >

 >

 > Margins on clothes tend to be very good, it is not uncommon to

 > have mark ups

 > of 100% or more!  So getting a 40% discount doesn't always hurt.

 >

 > Delivery on the other hand, I have no idea what the margins are,

 > but I suspect they tendered out the business to get the best quote

 > and again, it is not uncommon for delivery firms to be agressive on

 > pricing to win the business from their rivals.

 >

 > Leslie

 >

 >

>>From: Chris[SMTP:chrisfeeshes [dot] freeserve [dot] co [dot] uk]

 > 	>>But they must be losing hand over fist on 40% off and free

 > delivery)



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com