uk-netmarketing Archive
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Subject: | UKNM: Boo positive |
From: | Chris |
Date: | Wed, 2 Feb 2000 01:34:25 GMT |
I've just ordered and recieved a Helly Hensen jacket from boo.com - 40%
off, free delivery, and their fulfillment rocks.
It was DHL'd from Sweden in a lovely boo box with a neat boo envelope with
everything I needed clearly printed and explained, including the free
return DHL instructions if it was the wrong size or I didn't want it.
When fulfillment this good is lying behind an e-commerce operation, it's a
shame they've suffered so much from stupid design decisions.
As one of the main boo detractors early on I'm not (quite) eating my words
(even on a broadband line the site did everything possible to prevent me
from buying the jacket), but with a massively simplified and rationalised
site design and fair prices, I'd buy again for sure.
(But they must be losing hand over fist on 40% off and free delivery)
Chris.
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