RE: UKNM: AOL advertising

[Leslie Bunder]

I don't think we should play chinese whispers with this ad.  Anyone from

AOL on the list who can confirm exactly what the "free" refers to in the

ad? Is it free trial, freephone support or freephone number to ring to

get the CD.


I saw somewhere that AOL were going to run some ads that took a knock at

FreeServe by showing how expensive the support line was.  Anyone know

anything more of this?


Leslie

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Leslie Bunder, technology writer

Teletext on the Web

e-mail:

LBunderteletext [dot] co [dot] uk

tel: 0171 386 3667 (UK)  +44 171 386 3667 (outside UK)

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> -----Original Message-----

>

From: Marcus Austin [SMTP:marcus [dot] austinfuturenet [dot] co [dot] uk]

> Sent:	22 December 1998 13:43

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: AOL advertising

> 

> Given the general intelligence of the British Public I'd say that AOL

> are

> skating on very thin ice with this advert.

> 

> >> I don't think it is misleading as such, but out of context you

> could be

> >> left with a wrong impression.

> 

> How about this context. I come in to the living room at the end of the

> ad

> and all I hear is "it's free!" what else could I possibly assume from

> that ;-)

> 

> Marcus Austin - Editor 

> Internet Works 

> tel +44 (0)1225-442244

> Fax +44 (0)1225-732295



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