UKNM: Recession will hit in 1999

[Ray Taylor]

I have already been told by a client that (media and marketing) costs will

be kept under tight control in 1999 owing to recessionary pressures. This

might worry some people but I think it could also be a big break for many in

this biz.


If Internet solutions cannot be used to provide more cost-effective service

to client what can?


There are going to be lots of new online merchant ventures, new online

retail brands, etc., that come into the market without any baggage. If done

properly some of these ventures will be in a strong position to displace

their established rivals.


It should also present a good opportunity for online media owners to reduce

their CPM rates for banner advertising - which will of course increase the

uptake in the UK.


Roll on the recession?


Ray Taylor

NMC/Adplan

0181 639 0015

taylornmcadplan [dot] com

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