Re: UKNM: 50+ Campaigns on one portal !

[Evan Rudowski]

Hardly right. What it means is that, on the whole, a given advertiser is

likely to elect to spend more with Excite than with a competitor. They do

this because they expect that Excite will deliver a better result. Spending

more with a given advertising vehicle is not something that happens to an

experienced advertiser, it's something they elect to do after evaluating

the alternatives.


Excite does better on a corporate level because it is a more efficient

vehicle than its competitors in delivering for its advertisers. We generate

more revenue on average per page because those pages deliver more targeting

with less waste and therefore are worth more to an intelligent advertiser

with specific objectives.


If you believe all pages are equal on any site, then by all means go for

quantity rather than quality and when it's all added up, you will be able

to proudly say that you bought more pages somewhere for less money. But at

some point don't forget to measure effectiveness.


Regards,

Evan Rudowski


At 10:50 10/12/98 +0000, Simon Tracy wrote:

>At 21:33 04/12/98 +0000, Evan Rudowski wrote:

>

>>We think Excite will get a reasonable piece of that (worldwide Excite

>exceeds all of its >competitors in revenue per page, revenue per advertiser

>and revenue per registered

>>user). It would be interesting to see where the rest is going.

>

>The implication, it would seem, for new advertisers is to avoid spending

>our money on Excite where we would spend more money for less users on fewer

>pages.

>

>Have I got this right?

>

>And does anyone have a more tempting offer?

>

>Simon

>

>Simon Tracy

>Tel: 01278 786472

>Fax: 01278 786471

>

Email: simon [dot] tracywebwyrd [dot] com

Evan Rudowski

Director, European Operations, Excite, Inc.

Acting General Manager, Excite UK


23 Kingly Court

London, W1R 5LE, England

+44 (0) 171 447 1802

evanrudexcitecorp [dot] com

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html