UKNM: 50+ Campaigns on one portal !

[Dave Barker]

I am told that UK online advertising revenues should reach around �15m

in 1998 and that cost per '000's are running at circa �15 - �20.

I am also told that Excite are running in excess of 50 campaigns at any

one time.I assume that MSN, AOL,Yahoo, Lycos,UK Plus, etc would all

claim similar successes. This is fantastic and proving that the medium

is gaining respect amongst marketeers.


However if all these companies are carrying circa 600 campaigns per

annum what on earth is being charged per campaign - surely either �15 -

�20 per 000 is too high or �15m is very low.


David Barker

Business Development Manager

0171 386 3681


http://www.teletext.co.uk


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