UKNM: Excerpt: Sterne's WWW Marketing, 2nd Ed.

[Jeremy L. Hart]

I have permission from John Wiley & Sons to distribute an excerpt from Jim

Sterne's new book, "World Wide Web Marketing, 2nd Edition." Sterne is

well-known to online marketing veterans as someone who is not afraid to

speak his mind. Who else would criticize web-darling Federal Express for

burying their airbill tracking box three pages into the site? Love him or

hate him, Sterne gets read.


The excerpt I'm distributing is called "The Future of Marketing." It's an

absolutely riveting look at how the Internet blurs boundaries between

business categories: how bookstores and TV stations and accounting firms

suddenly find they are competing with each other. The excerpt covers such

topics as the use of intranets, extranets, and the latest craze: the

vortex. And it contains the requisite dose of Sterne's rapier wit.


To get the excerpt from "World Wide Web Marketing, Second Edition" (John

Wiley & Sons), please send

jharttenagra [dot] com (mailto:jharttenagra [dot] com)

 with the subject line,

"Send Sterne" and I'll reply with a text file. If you'd like to meet Jim

Sterne in-person, a list of his speaking engagements is located at:



http://www.targeting.com/upcoming.html


Thanks,


Jeremy Hart

jharttenagra [dot] com

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