UKNM: RE: JUNGLE.COM

[John Braithwaite]

Mike


That's perhaps why I used the word 'most' rather than 'all'.


Is it the weather or is it in the genes? Why has everyone got

ever-so-picky and are actually not discussing anything interesting at

all (myself included)?


John


P.S. For those that can - enjoy the bank holiday. For those that have to

moan - I'm sorry you have to fit four days' work into five days next

week.



Date: Wed, 25 Aug 1999 18:05:17 +0100

From: Mike Butcher <

mikebcentaur [dot] co [dot] uk

>

Subject: Re: UKNM: JUNGLE.COM


Funny - I've seen billboards for QXL in Essex. Perhaps they're looking

for

investment from Ford Sierra drivers....


Better to impress investors with big fat user figures, no?


>Perhaps they're looking for a quick IPO (although, if they have VC

>behind them then this may not be necessary!) - reminds me of QXL's

>campaign, I know I am cynical but I got the feeling that they weren't

>necessarily trying to impress or capture buyers, but were aimed at

>impressing potential investors. They'll need to impress them, they're

>way over-valued.

>

>Why else would you focus most of your marketing spend on billboards and

>tubes in the Central London / City area?


Mike Butcher, Editor, New Media Age , 61-62 Berners St, London

Online advertising, marketing, publishing, e-commerce - every week

T: 0171 577 7254   F: 0171 578 7244   http://www.nma.co.uk

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